Jan 13, 2017 01:46 AM
5236 Views
For me, the book Marketing Management is the basic book in the marketing field which is written by Philip Kotler. The author wrote a number of books and articles in the field of marketing which are very helpful for the marketing students. And what the models and concepts described in this book, every marketing student should know about it because every marketing student must read the book of Kotler. Every student of marketing must know about the Philip Kotler and his work. Moreover, many marketing students watch the lectures and speeches of him in the internet and even some of the marketing teachers also watch it. This book covers the all things related to the marketing term. You must read it if you love marketing.
