Dec 30, 2015 04:32 PM
5170 Views
Marketing Management books " kotler & Keller" is the best book according to my knowledge and belief .Because many years ago this book actually built my knowledge of marketing stuffs.All concepts of marketing , sales, brand, segmentation , targeting , positioning , product , price , promotion , place is delineated and elaborated with examples , corollaries and case studies.
The way of writing is perspicuous and easy.Its very pithy and all ideas for a student , a marketing professionals will be built.I am grateful to this book because it bridges the gulf between bookish and practical knowledge and practice very well.If you study and go through vase studies properly , you will not only get good marks in exam( for students)but your base and discernment for interviews or practical applications in job field would be easier.
Therefore please browse through the book by "Marketing Management" for basics and enrich your understandings .