Hi frendz, Thanx for the overwhelming response for my earlier contribution (Archers Sons of Fortune: almost 90% rated my post as thrash!!) Well guess it deserved it, but still I stand by my opinion, this Archer is not even worth a glance. But now I have decided to move on to something better and lighter. Itz a magazine, and the name itself indicates itz attitude: The Mad.
Mad about Mad!! Almost 10 years ago, one of my schoolmates introduced me to Mr.Alfred E Neuman (Mascot of MAD) and since then he hasn’t stopped me smiling!! Be careful.. He laughs at you and at everything about and around you; but don’t worry (what?! Me worry?!) he laughs mostly at himself!! (I can sense a faint smile in the faces of all those readers who are still hooked to Mr.Neuman!) MAD had its most glorious time during 70s and 80s. Those guys Literally made a living by laughing at anything from Vietnam to Elvis, from coldwar to Reagans closet, they satirized American culture. MAD was also noted for its absence of advertising. Back then the cover said it was 35 cents - cheap! Now the looks have been changed, all pages are in color, MADvertising is on, quality of our reviewers recommend us gone down and as if to compensate(!), the price has gone up.
Why shall one read Mad? 1.The legendary cover pages. Almost all feature Neuman. Quite often the theme tends to be repetitive. But sometimes they really are prophetic. (Plz visit http://www.collectmad.com/madcoversite to flip thru MAD covers of all editions.) 2.Editorial and mails. Stupid answers by Ed to ridiculous queries!! Don’t miss out the snaps of the celebrities looking dumb holding MAD. Hats off, usual gang of idiots! 3. Spy Vs Spy by the Spanish cartoonist Antonio Prohias, who according to Mr.Neuman knows only three words in English and two of them happens to be spy! 4. The lighter side of .... (anything under sun) series even though the cartoons are not so catchy, the punch lines usually are. 5.A mad look at .... (anything under sun) series I loved the stuff on boy bands and on terrorism training camps (it indeed was prophetic!) 6. Marginal cartoons resting on the corners of almost all pages. They are often the funniest section of the magazine. 7. The best part: Don Martin cartoons. The drawings are too good, not even a single stroke in those sketches looks odd. The expressions and features of the characters, the backdrop, shading.. Infact everything is so perfect that three generations got hooked to this space. 8.Snappy Answers To Stupid Questions by Al Jaffee : You often feel that you should have given these answers to some idiot who just might had asked you those questions. 9. Fold-In back cover. Al Jaffee started it as a parody of Playboys foldout cheesecake centre fold pictures. But I dont know whether playboy still comes out with such foldouts!! (Plz enlighten me with proof!!)
Why one shall not buy a MAD from newsstand?
It had many imitators like Crazy, Sick and Cracked. apna India also is not bad in imitating, with clones like Definitely Insane and ____ ( had once bought another duplicate published from Vasant kunj, Delhi, cant recall itz name.. anyway not worth it!!). But none could emulate MADs popularity and success. Good old MAD publisher William Gaines reportedly kept a voodoo doll in his office, into which he would stick pins labeled with each of MADs imitators. He would remove a pin only when the copycat had ceased publishing. At the time of Gaines death, the doll had only one pin on it and it was of Cracked!! But Gaines can happily rest in peace and be assured of good company, for reading Cracked always makes yours truly determined of joining Gaines soon!!!
Thanks for reading, Yours Truly/- ;-)