The lux people who have made advt. with Sharukh, definitely know what they are doing- becuase they have put in lot of money for te advt. (Payment to SRK). Their business sense must have prevailed- as they are in buisnesss for too long. They have definitely been able to attract more people- as we are talking of the advt. now- no one talked of why Jhui, Hema, or so n so- it was taken for granted that these ladies are most beautiful- and hence deserve to be the Lux Model- but by changing the trend they might have added more customers- so called metrosexual men. As far as SRK is concerned he is too lucky to have done so many things and got away with it. Money might have been consideration for him ’’ I have been thinking of this for some time and had let the jux people known about my desie to do this advt.’’ He is at a platform where he can dare to do experiments’’.
And what is wrong in men being used for lux advt. any how many of men were using this soap- and many of women had not been using this- male customers were there- it is only the female attraction- which was being used for advt.- Even BIDI, CIGRETTE advt. displays female photos- no body ever objected to that- Basic purpose of those females in Cigrette- bIdi advts was to make the people look at the females and then read the advt. too-
I Think Lux people have succeeded in doing what they wanted to and SRK has succeeded in breaking barrier and making money in return. He does make money from whatever he does- Money matters.