If the lux company thinks that just by adding international to their name and getting good brand ambassadors to endorse their product will increase the sales no matter the disproportionate size to quality ratio then they are absolutely wrong.
Frankly, I wouldn't say the quality is bad but given the cost the quality deserves some more care. Given the fact that mysore sandal gives better fragrance at almost the same cost should maybe help them in rethinking their strategy on funding to quality and publicity.
As for as the skin care goes, it is almost equal and comparable to other normal soaps in the market. I can't see any special reason to buy lux international soap specifically.