I know these days people categories things and become so choosy about men and woman product, but sometime in middle class flamily like us dont care about these things, and use it frequently Lux is one of them.
I dont know why company adveties it specially like a beauty soap or a female product( ok I know Srk also seen in advertisement bathing with lux) , instead a simple soap for full family.
Anyway thats company issue I use it many times without any hesitation.
Very good product.