Masti bole to...!!. Review on Lehar Kurkure

Lehar Kurkure : No reviews on it as yet?

Before Rajeev(psyxx) writes on it, let me just be the first one to write on it.Also,I am constantly reminded of Mayank(matwalaboy)and Aditya(Zuludancing) because they excel in such reviews.This review is dedicated to the above threesome.

So, here is an attempt..

Kurkure has found its presence in every departmental store and you are bound to find them stacked properly on the stands outside the stores.

One departmental store wallah in my locality explained to me why they are stacked outside right at the entrance:

~ Kids love it. They would force their dads and moms to buy a pack. If you say 'NO', the kiddo will create a scene - stomp his foot, scream, threaten to jump from a height, wail and do whatever possible and finally everyone else in the store will look at you as if you were such a callous parent to deprive your own child of its right to eat. And all for Rupees 5 or Rupees 10 and Rupees 20? Yours truly has faced it too.

And you would finally say 'Ok Ok Have it' and the kiddo will grab it with both hands and munch it as if he had not had food for hours.

~ Adults love it.Ever felt the need to just eat along as you talk,walk,work,drive,read,watch TV,errr..ahem..laze around with your partner on the couch or the lawn? Kurkure is your perfect Time Pass material. Morover its so easy to eat.Just keep popping them in your mouth and keep munching them.And before you know, the pack is over!

~ It comes in flavours. So if Masala Munch isn't your cup of tea, go for Chilli Chatka.I donot remember the third flavour. One of the reasons being I didn't like it the first time I had it and never bought it again.

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USP: Desi brand name. Easy to idnetify with. Kurkure is a synonym of a crunchy food stuff. In fact a brand by the name TakaTak tried to imitate it but failed miserably.

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Trade Facts:

~ A product from Frito Lay India (Parent company Pepsico)

Hit Indian shelves in 2001, after a year of test marketing. In over three years, it's nearly as big as Frito Lay India's flagship brand, Lays chips and contributes 40% to the Rs 500 crore annual turnover. Taking note of this, in a recent visit to India, Pepsico President & CFO Indra Nooyi announced that Kurkure would now be taken overseas.

Pepsico International has begun test marketing the salty snack in South Africa, UK, the Middle East and Australia. Within 12 months, this Indian brand could be manufactured in those countries locally rather than exported from India.

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~ Pricing strategy

Available in India in packs of Rs. 5, Rs. 10 and Rs.20

Tempting.At Rs. 5,you would even eat it even if maynot really be hungry.

~ Marketing strategy

Already captured the pyche of the Indian consmuer.Available at all small and big commercial joints.

Juhi Chawla has been the brand ambassador for Kurkure for about a year now.It comes up with advertisements where Juhi plays one of the hotties in TV soaps(Tulsi from Kyunki Saas Bhi Kabhi bahu thi) or Anarkali(after Mughal-e-Azam was release in colour recently) or Jassi(from the TV serial Jassi Jaisi koi Nahin). Her chirpy personality goes well with the name and taste of kurkure.

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CAUTION: Make sure your kids wash their hands as soon as they finish eating it. Else they may have the spice in their eyes,when they accidentally wipe their eyelids with their fingers after eating as they will have tears rolling down especially in case of Chilli Chatka.

~finis~ (Sorry Psyxx(Rajeev) but I was heavily inspired by you)