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MouthShut Score

42%
2.03 

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May 25, 2012 11:27 PM 23480 Views

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Completely agree with Koutons deep discounting marketing strategy and beleive that it is not the main reason for thier failure.


However  past five years I do not see anything aspirational for that brand.even  to lower middle class.the products their do not qualify in terms of  quality, design, fabric. Not only I am saying this on behalf of consumer  sentiment, but also on my personal experience where I had to waste an  hour to use my 1000 rupees voucher in 3-4 Koutoon showrooms in  Bangalore. The products have degraded and with that what ever markeitng  you will use.you will land up in such a mess. Mind it, that has not  always been the case with them where in early 2000 they had decent value  for money products.


May be last couple of years they have grown too fast.


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