Dec 14, 2008 09:15 AM
21471 Views
Kingfisher did everything but impress me and it just goes to show how a bad product when well marketed can do wonders for the company, I will do the review of the beer first after which its effects on the ever growing beer market.
Being from the largest manufacturer UB group it has a wide reach and a lot of other labels under their umbrella such as Kingfisher strong (worse than KF), London pilsner, Royal challenge and so on
The colour of the beer tells you about the beer before even tasting it and seeing the beer a person would know what to expect. The packaging for India's No1 beer is worse than that of a local made spirit come guys for Rs. 70 isn't something better what the consumer deserves. The taste is so so pale and ordinary and yes no to kingfishers are the same so where is the consistency.
This is where I like the UB group they have marketed it so well that people associate themselves with KF and Dr. Vijay Mallya ( hats off ), I have really learnt that its not the product but how you sell it is what matters.
