I could still recall the launch of Jassi-- it was full of style and creativity!! Quite an innovative marketing program..Infact sony folks bagged the best marketing case study award for their innovative promo..
-- the innovation ends here. Period.--

How I wish this innovation trickled to the director’s brain too...!!

Watching Jassi has become a mental torture, feels like you are being mentally ASS-aulted..its like a slap on your face/butt.. and the director screams at u:::

’’HEY U FOOL!! HAVE THIS TIGHT SLAP FOR WATCHING MY STUPIDITY...

FATAAAIK!!!’’

A chaanta on your face??? well, u take it with the right spirit!!..
And you think twice..whether to watch all this nautanki of armaan sir and jassi ?? Assuming that things might improve, you again switch on your idiot box..

and then again you get a FATTTTTAAAAAAAAAIIIIIIIIIKKKKKKKKK.........

And director screams at you?

“Arrey!! FIR SE AA GAYA??? DIMAAAG GUTTER MEIN DAAAL KE AAA OTHERWISE.... U get a slap!!!’’

A BIG THAPPPPPAAAADDDDDD........................on ur cheeky cheeks..!!

At one point of time, Jassi represented innoncence, a typical middle-class girl (well, I fail to understand why director had to portray a middle-class girl so UGLY looking!!) who believed in honesty...integrity etc..etc..

And this all turned into set of blahss.....

But what is Jassi now?

A super-model?

Does she represent one of those desperates who have to look beautiful (read ’sexy’) to achieve success?

DIRECTOR SAYS ’’FATAAAAAAAAAAAAIKKK!! DIMAAAG LAGAATA HAI!! DONT YOU KNOW JASSSI KE TIME DIMAAG SAAS-BAHU KO DENE KA HAI??’’’’ YEH LE..1 MORE CHAANTAA.”

Is she one of those selfish junta who dont even care for people who have helped them? (Purab??Listening?? well, uska to Paschim ho gaya!!)

DIRECTOR SAYS ’’FIR SE BOLA?? JASSSI AND SELFISH?? DONT U KNOW SHE IS OUR DAMSEL-IN-DISTRESS??’’

Is Jassi becoming milking cow for Sony? YES, and at the cost of viewer’s brain!!

THIS TIME director says ’’NO FATAAAAAAIK!!..Now u know how I am fooling you poor viewers..’’
And all he says is that
’’Dude!! Please watch Jasssi...She (and her crew) is out there to fool you..and my only ’’Armaan’’ left is to make money out of the TRP rating...

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