Currently I read my morning news paper in the Internet. I need to come office early and I do not get chance to buy the Newspaper from the local vendor. I always prefer to read the news with a hard copy at the home in the evening and due to this early shift I missed that. So that was my idea to subscribe for couple of news magazine; also to get some inside and elaborate analytical stories of the actual news. At that time I found that India Today has Bengali edition in their offerings and subscription was not very costly. India Today is renowned name in the News Magazine section but I was not sure how it would be for their regional language division. Still I prefer to taste that.

Subscribing Process
I visited their Website and they have a online subscription section. I opted for the 1 year plan. It was Rs 449 and also a Adidas bag as free gift. I made the payment and within a month I got my first copy. Here I noticed a difference. I also have a Business World subscription. BW is always sent by ordinary post and often Indian Postal service does not deliver the magazine on proper time or misplaces it. But for the India Today it is delivered by a local news paper vendor and they maintain  a subscription card. Every time I receive it I have to sign the card. So no misplacement, no delivery failure occurs till date. Also we have mutually adjusted for my suitable time to deliver. It is quite good.

Contents
The magazine appearance is good. Paper quality, printing etc are of good quality. Lots of coloured photograph are there. They cover most of the time current stories, analysis. Almost all the sections like Politics, Sports, Business, Entertainment, Health etc are managed on every issues. Also with every edition they provide another extra different supplementary copy for Women of today’s time, on Travel Guide, Health Guide, Employment and Educational Guide. Regarding these supplementary copy, these look repetitive but quite helpful if one are looking for any specific information or keep special interest on. Another thing that I feel good they have a proper mix with the National, International and Regional topics. Regional hot topics are not ignored for the more important national or international news. Some feel good or bad local news are also highlighted. Always More or less they maintain a neutral view and decision is left for the readers. For some other Bengali magazine I found that they generally try to convince the reader whether it is right and wrong. This type of news presentation I feel very irritating. It seems like that they think their reader or viewer are fool and can’t think or decide what is wrong or right.

For the last 10 months I am subscribing this and would like to renew the subscription. Recently they lunch a new website where you can log in and see your details, subscription profile. You can change your address, or provide instruction to temporarily suspend the subscription, complain about the missing copy, status of the delivery etc. I feel it is a good service for a Magazine subscription.
Overall my feelings on India Today (Bengali Edition) News magazine is good.

How often is this magazine printed:	Weekly
Are you a subscriber:	Yes - Since less than a year
If a subscriber, will you renew your subscription?	Yes - Maybe
If not a subscriber, how often do you buy this magazine:	No Comment