Long term investment devaluation. Review on Folgers Coffee

If one could evaluate'canned' coffee in financial terms, one would say that it is a fairly adequate short term investment. The price is right, its easy, no specialty grinding/roasting equipment and it stores anywhere. indeed for years. There are a few hiccups regarding flavor and bitterness, but those are marginal issues.

However, as most discerning investors are inclined to do, we must also look at the long term. The best way to do so is by spelling out a long-winded personal example of such. A few years ago, a study came out here in the US which pointed out that coffee and stress made up 80% of all American stomach problems. Looking a little closer at the study I saw the people they'd evaluated all used canned or instant coffee. In my childhood home my parents did logo artwork for a coffee-roasting company from time to time and as a result had a sort of lifetime supply of freshly roasted beans around to use. I remember waking up to the hum of the grinder; getting up I'd watch my father prepare the coffee pot, dumping the ground carefully into the lined basket in the old, Italian coffee maker they'd found at a bazaar years earlier; he's brush off the equipment and measure the water, everything done with a familiar kind of precision. The man loved his coffee. and it showed in the heady, alluring aroma that would blossom out from the coffeemaker.

Having grown up around such coffee aficionados as my parents, I was understandably set off-kelter when I landed my first office job out of high school, working for the state, and all they drank, all day was processed coffee. I had never tried them was was encouraged by the'coffee club' they had set up, as well as the many varieties available. For a nickel a day you could have coffee all day to help you cope with the demands of office life. They were all awful. each and every one; I could not believe this bitter, tasteless crud was allowed to hold the name'coffee'. However, I did grow used to it. It was better than nothing and I began to detect subtle differences in each brand. MJB, the cheapest, was to be avoided at all costs, along with instant crystals. The can with the smiling guy in the straw hat standing a little too close to his donkey was a bit better. Folgers by far was the least bad, and the most popular. It has a slight nutty flavor, once you were inured to the bitterness. The flavored brands should have been marked'can of atrocity' and put in a hazardous waste facility.

Soon after beginning this coffee barrage, my stomach began giving me problems; my job was also stressful( I was the gopher, as my employers called it which meant'go for this', 'go for that'. so never a moment's rest, jogging all over the facility in heels and skirt.) I was in good company for everyone on my floor seemed to be having similar problems.

Asking my fiance one day at lunch if he ever suffered from stomach problems after drinking coffee I was surprised to hear he had for years. I borrowed my parent's grinder for a day and brought it to work, along with a bag of beans. Something magical happened when I opened said bag by the coffee station; people came out of their cubicles, sniffing the air, drifting over towards me in droves. That day I did not have stomach problems, neither did most of my co-workers. They all seemed a little less cranky.

When my husband and I were married a few months later, we saved up and bought a good grinder; we have used beans ever since. So. if you're going to invest short term in coffee, and your stomach, Folgers is the best of a bad bunch.