Fogg is a good brand but I do not like it personally because of it's fragrance that is very sharp and I do not like that.
Bottle design is good but I do not see a book by it's cover and rate it best just because it seems good.
In my personal opinion it's fragrance does not last long and it disappears after an hour.
Brand apeal is emotional and it does not affect so much.
I will not give a good compliment to fogg because I do not like this product and I did not enjoy the fragrance of Fogg Scent Intensio.
It was just wastage of my money to spent on fogg, I bought an expensive perfume but did not enjoy using it.