Jun 25, 2006 10:38 AM
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Have you always snootily figured that fairness creams are only for the lower-middle-class girls about to be put on the marriage market? Behind the aggressive new moves is the conviction that beneath her emancipated outlook, every Indian woman, whether she’s from Greater Kailash or Ghatkopar, Bangalore or Baliya,wants fairer skin. Call it the Snow White Syndrome.
Here’s an eye-opener:
Fair & Lovely Anti -marks cream. The wonder herbal formula for removal of marks and blemishes. For fair and lovely, glowing skin. Visible results in 8 weeks.
Fair & Lovely's new one-stop formula clears all skin blemishes. It contains proven ayurvedic ingredients for every mark, that help to give you fair, clear and even-toned skin. Formulated on the basis of proven ayurvedic principles, it is 100% safe on your skin. It contains no bleach or harmful ingredients.
The Fair & Lovely Perfect Radiance range looks almost as if it’s been produced by a Paris-based maker of exclusive beauty treatments. With sleek packaging and smart marketing and positioning, the range has moved miles away from the frumpy, down-market image of Fair & Lovely fairness cream.
The face of the new range is the luminescent Soha Ali Khan and it probably isn’t a coincidence that she comes from an almost aristocratic background
Fair & Lovely alone has many sub-brands under its umbrella, from an ayurvedic version to an under-eye cream and an anti-marks variety. This apart, other brands sell fairness soaps, face washes, scrubs, moisturisers, wipe-off lotions and even a fairness pedicure cream.
When HLL in an ad in English daily Hindustan Times suggested, in no uncertain terms, that Fair & Lovely Anti-marks cream was greatly superior to Nomarks and Garnier.
A bar chart statistically deducing that Fair & Lovely Anti-marks cream was indeed the most effective blemish removal cream in the country when compared to Nomarks and Garnier Light.
According to the chart, Fair & Lovely Anti-Marks removed one or more marks in 84 per cent of the users, whereas Nomarks' score was 57 per cent and Garnier 42 per cent. The ad attempted to correct "some misperception attached to anti-blemish creams. ( claim was validated by independent dermatologists and six weeks of data obtained after interviewing 30 women)
Ozone challenges the performance and constitution of Fair & Lovely. "Nomarks has the highest content of active ingredients (such as wheat germ oil, haldi, chandan, tulsi and aloe) in its composition compared to all competing brands. These active ingredients form 59.5 per cent of the total composition of Nomarks cream. Consumers would be shocked to know that Fair & Lovely comprises only 0.66 per cent of active ingredients as per label claim
THE FAIRNESS FACTOR :
Melanin, the pigment responsible for the darkening of the skin, is produced deep in the skin by melanocytes, melanin producing cells. The melanin is then transferred to the adjacent skin cells by a process called melanin load. Exposure to the sun makes the melanocytes produce more melanin, which leads to darkening or tanning.
Things you didn't know about Fair & Lovely Developed in 1975, Fair & Lovely is the world's first – and the largest selling – 'fairness' cream.
Fair & Lovely contains no bleach or harmful ingredients. Instead it provides visible fairness through Vitamin B3 in a safe and reversible process.Was created by the Unilever Research Centre and has been in the market for over 28 years and is available in over 40 countries.
In 2003, was rated as the Twelfth Most Trusted brand in India by ACNielsen ORG-MARG.
Has impacted the lives of over 250 million women around the world.
Cavinkare has accepted the validity of HLL's Patent and withdrawn its case seeking revocation of the Patent, while HLL has accepted Cavinkare's undertaking that it will no longer use the infringing silicone compound in the composition of its Fairever cream and It would not manufacture and/or market any fairness cream using a composition consisting of Naicinamide, Parsol MCX, Parsol 1789, silicone compound with effect from 15 September, 2000 withdrawn its case in the Calcutta High Court.
ONE OF THE GRADE 2 ACNE PATIENT WRITES : my scars have reduced by 40% in 6 weeks and I hope this continues.
