This shampoo is easy to apply, gives good amount of lather, cleanses hair very well and makes the hairs look smooth and shiny. I use this shampoo sometimes but my mom is a regular user of dove shampoo. She says that this shampoo has made her hair more strong and shinier than before. Specially the dove intense repair shampoo is the best among the lot. The fragrance is amazing and you can feel it for the whole day you apply the shampoo. The packaging is also very good and it is definitely a good value for money.