no doubt about Aishwarya’s screen presence. and if that was the reason that drove Prasoon and team to sign her up (again. after few more ads she did earlier for colagiant)its a wise decision. But what the ’fourletterword’ vivek was doing there? was he enrolled just because the crowd is with him? but one thing for sure, he got to learn something more than just showing pent up anger and and and and looking macho all the time. period.


and for the creative,nothing to say cuz there wasn’t any memorable. yeah you can say the director or the second assistant to the sixth vice-president or the peon who thought up this situ@peekos and ’cool’ shirt (which doesn’t look THAT cool though. but, faded it was, of course)was smart enough to take a slice-of-life and wrap (or dip)it into Coke and shove it up our (blimey! nooo. not that) brains. well, finely executed. wellshot.and definitely smartly edited.but then, there are lots of people doing the same kinda (again.once more)’fourletterword’

if you juxtapose THIS ad with THOSE fantabulous ’amir serials’, you will say Aishwarya should’ve at least haggled about his co-star. if not the script.

and come to think of the era when this TVC got started on air, you will note that those who sells THANDA do have their eyes on what’s HOT on the marketshelf, idiotbox and eight columns of a spreadsheet. translated, they smartly encashed upon the brandupheavel Vivek’s name has already gathered by going ’publik’ about his dogfight with Salmankhan.

Now, didn’t they say that Everything is Fair & Lovely in War and Business?’’