Hi ladies, how day? New clinic plus strong and long shampoo makes your hair stronger and longer with regular use. It works like any regular shampoo by cleaning dirt and sebum build up from your scalp and hair strands . It lathers very luxuriously and has a creamy feel to it. On rinsing my hair does not feel dry. However, it is compulsory to follow it with a conditioner as it does not have any in built moisturising properties. It smells really nice and does not bother my nose. The fragrance stays in damp hair for a while before dissipating . It is a basic shampoo that comes at a decent price. There is nothing fancy about this product like color boost or anti dandruff or anti hair fall properties or any fancy ingredients names etc.