I was consuming Britannia Milkbikis for the last 35 years but for the last one year or so I am not consuming this because of its poor quality and change in product mix. This product was a popular brand in Rural as well as in urban India. But now it lost its ground.

It is my sincere request to Britannia management to retain its originality. The policy of the management is not wise especially for this product. To get some margin they reduced the product quality but at the end of the day they lost the ground. The demand for this product has been reduced substantially and the ITC/Priya Gold products have gained the ground.

The marketing policy of Company should be changed as per the market scentiment. Om today’s date the consumers are intelligent and substitutes are available in plenty. Once the faith is lost it would take more time to gain.

Purchase Price (INR):	5
Reason for Purchase:	No Comment
FDA Certified?	No Comment
Tastes best with:	No Comment