I am not here to give a judgement wil state just the facts :

I read a review by http://www.mouthshut.com/user/taurgo.html regarding he getting suspicious be reviews on bigshoebazaar.com .
So , I decided to do some  investigation and decide for myself . Here are the  findings .
Notice the date and time for all the reviews in the table below  (Good Colum lists down all the reviews were the rating was very good 4 and above and BAD column lists down where the rating was BAD 3 and  less than 3
 

Good                                                                     
Jun 28, 2006 01:04 PM
Jun 28, 2006 02:19 PM

Jul 01, 2007 01:59 PM

Jul 28, 2007 03:34 PM
Jul 30, 2007 06:29 PM
Jul 30, 2007 06:55 PM
Jul 30, 2007 07:12 PM

Dec 04, 2007 12:45 PM
Jan 03, 2008 07:38 PM
Jan 06, 2008 03:26 PM
Jan 06, 2008 03:40 PM
Jan 11, 2008 08:27 PM
Jan 13, 2008 05:45 PM
Jan 16, 2008 02:27 PM
Jan 16, 2008 03:19 PM
Jan 16, 2008 05:37 PM
Jan 21, 2008 03:25 PM

BAD

Dec 02, 2006 12:34 AM
May 12, 2007 09:13 AM
Jul 13, 2007 08:12 PM
Jul 26, 2007 09:59 PM
Oct 09, 2007 11:25 PM
Oct 11, 2007 03:32 PM
Nov 10, 2007 10:33 AM
Dec 23, 2007 04:27 PM
Jan 11, 2008 12:24 AM
Jan 12, 2008 05:56 PM
Jan 17, 2008 12:39 PM
Feb 15, 2008 06:25 PM
Apr 03, 2008 01:36 PM

DId you notice that all the bad things said about bigshoebazaar are evenly spaced but the good things said about mouthshut are mostly said on 30th July , 6 th January and 16th January .
And the reviews on all these dates are written within the space of  2 hrs . So , what do you think is the possibility of same guy writing the review to make his website look good or do u think it is just a co incidence that people wanted to write good things about the website on the same day and same time .Do write in  your comments and let me know your thoughts .

Even though  I am suspicious too , I have nothing against the site and I think it is wonderfully done by some talented people , however I am not sure abt the genuineness of the reviews posted