What stands Avenger apart from the others is its looks? Ask me. I must have been questioned by a 100 ppl on all the stop signs on the milage and the price. And subjected to 10X more covetous glances on the roads!

The ad plays out on the name ’’Avenger’’. Which is pretty much a non-entity as far as a cruiser is concerned. It might very well be Bajaj XXX180. Nobody buys a bike coz of its name! In fact, I found the name so kiddish (a remnant from the Arnold age of Eraser and Terminator) taht I just scratched it off my bike.

There is no reference to the two USPs of the bike - The look (not a single shot capturing the length of the bike) and its milage.

I think that the ad fails this super machine, its own aesthetics serving little to bring out the best of Avenger.