The Ad starts with a stud on the road driving a cruiser bike- The VO says ’’I forgive...’’cut to a man slapping someone cut back to the guy, -’’... My father’’. He continues to drive and the following are his thoughts: • “ I forgive women” again cut to B& W image of a girl getting married • “ I forgive my Boss” cut to B& W image of his boss throwing paper at him • While he is driving his bike goes through a pothole and he thinks “I forgive the government” • Then again we cut to his barber giving him a shave (in B& W) and he licks his upper lip which has a cut “I forgive my barber” • “ I forgive my past” as he passes a guy struggline with his executive bike As he drives a farmer gets up to stretch his back and he stretches forward. The guy is passing by and he sees him.

His thought “I feel like God”. So what was the ad about you might be thinking- of course it was that of a Bike. But the treatment was really off the beaten track ( that could also be shown in topography where the shoot happened). We did not describe the product at any point only passing glances at the suspension, and the tyres et all.

Well, the product info is not there and finally the VO ends Bajaj Avenger DTSI with the Tag – Feel like God. Here is what I loved about the ad: Since it’s a cruiser bike it is not meant for the common janta. Hence we do not have the product info, and add to that Bajaj has matured into a company that serves to the thrill of biking( read ads of pulsar)and somehow the agency also does not use the common denominators like cute kid, sexy girl, celebrity! So guys this is all male stuff- macho, rugged and sturdy. P.S: Please do take a test ride and tell whether you relate to the ad.