Amul is really taste of India with variety of products like milk , cheese, icecream, butter , lassi flavoured milk and what not.we drink amul milk only and milk quality is very good and healthy .amul slice cheese we used in variety of dishes like burger and children take in tiffins with breads and cheese cubes are used in pasta gratin and baked dishes and we like amul iceceream also.we have shop near our home which keep amul products only.and amul kesar flavoured milk is my favourite.when there is hot outside I avoid cold drinks and drink amul cool which is healthy and tasty both .amul dahi and lassi is my father favourite and he takes it dialy during lunch.packing is also good and sealed properly so the diary products dont get detroied.ambience of the shop is normal.customer service is good and according to me I am paying reasonable for the quality I am getting and I think its become basic need in Indias every home