Amul or Butter, the brand name it's self has become the product. People don't say butter they say Amul. If we visit to dairy, we ask for Amul and not the milk, If we are in hotel and having pav bhaji, we ask for Amul and not the butter.
Amul has become our part of life. This is all because of its consistent quality, India loves it. many of them don't even know, whether any other butter is available in the market other than Amul. Soft, salty and creamy butter. Amul butter.