Jul 27, 2016 09:12 PM
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I am the one of the customer of airtel from long time.beacause of their service and my most satisafaction also.Initial positioning and subsequent repositioning A customer is an individual who purchase or has the capacity to purchase
goodsand services offered for sale by marketing institutions in order to satisfy
personal orhousehold needs, wants or desires.
According to a statement made by Mahatma Gandhi, ‘customer refers to thefollowing, “A consumer is the most important visitor on our premises. He is notdependent on us. We are dependent on him. He is not an outsider to our business. Heis part of it. We are not doing him a favour by serving him. He is
doing us a favourby giving us an opportunity to do so”
