The Storyboard: First Frame-A girl about to be married-Scroll appears-Say Yes Music-Haunting
Second Frame- People rioting- Scroll appears-Say No
Third Frame-Couple sitting away from each other- Scroll- Say Something
This way the frame by frame, the ad builds up and the familiar tune of AR Rehman plays in the background. Teh best thing about this advertisement is taht it covers every emotion which everyone can relate to! If Hutch made it cute Airtel has made it a few notches up. Great creatives,exelent use of Semiotics, even greater relativity. A corporate ad that speaks for the service itself. I am just going ga -ga over this commercial everytime it comes on air! Bravo finally Truely indan advertising has arrived. It relates to the masses without any voice overs! What’s more it has all the elements of what a country goes through, be it riots,Sachin,celebration - everything! It really does inspire you to Express yourself! Atleast I would say it inspired me to write this review goading AIRTEL.
Sanju