I am Gaurav and I know that aashirvaad is a well trusted brand. I am using it since 3years.
With time the quality of the product is decreased and is not up to the mark as it is expected from it.
The atta is a little thicker which makes the taste of the roti poor. It wasn't like this earlier. But now the quality has surely decreased.
It is available in 10kg package. The packing is attractive but I am not satisfied with the quality. It will cost about 340 /packet.
Their are other atta available in the market like ganesh atta, kitchen fresh atta which is better than aashirvaad and is cheaper too.