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Product Rating: Readability: Story: Member's Recommendation: Yes	Great Comparison between marketing and war By: p_shanbhag | Sep 18, 2009 11:30 AM This book brings out the similarity between marketing and war. It goes to show how the strategies, tactics and tools used in war can be (and are) used by brands.There are real life examples used for... Read complete review |  Read 84 times |  Comments (0)	Not Rated

Product Rating: Readability: Story: Member's Recommendation: Yes

The New World War ...Part 2 By: bimalmehta | Dec 29, 2004 11:35 PM Welcome to the Concluding Part of review on the New World War. In this review I have discussed another bestseller book on Marketing War. The book is Marketing Warfare by Al Ries & Jack Trout.... Read complete review |  Read 3698 times |  Comments (9)

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