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When I saw this ad, I was surprised it was for Airtel. Because mobile phone ads usually go for ads that show hippies prancing around or boys running around after girls and SMSing them to impress them. This was something of a huge surprise for me.
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It is said that A picture is equivalent to a thousand words. This expression is very aptly and cogently given meaning by the latest Airtel advertisement. Kudos to the ad team that came up with this idea -- it is simply overwhelming.
Advertising...
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The commercial:
A bride gazes lovingly at her groom with tears welling up in her eyes…
’Say yes.’
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Shot of a burning city with rioters charging ahead menacingly…
’Say no.’
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A...
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What do you think of when someone mentions the name Airtel,(dont know about you) but I think of the brilliant ’Express Yourself’ ad completely done up in Black and White.
The ad starts off with an unfamiliar tune, and a scene (varies with the length...
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Say Nothing yet Be Heard!!!!
Communication is a requirement of nature. Every living organism communicates in some form or other. Two atoms communicate to form a molecule, molecules communicate, cells communicate, plants communicate and animals communicate....
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There are very few ads that have a minimum stress on audio visuals and maximum effect. To that effect that they touch your heart. One such ad I loved is the one ad on Kargil Heroes. I wonder if anyone remembers it or not. It goes like
’’He cried...
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The other day I was making my son study his lesson in Environment. The lesson being “Communication”, I started the importance of communication in life and its importance. I would like to share some of our conversations here below :
Me...
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AirTel, like other cell phone Service Providers have all the glitterati including Sharukh Khan as Brand Ambassador. Their business is growing with territories extended.
Any such company, who profess the highest level of professionalism, must be propelled...
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I was not happy with the earlier ads of airtel.it just showed shahrukh or kareena repeating the same lines they said for pepsi except for the fact that they hold a cell phone in their hand now. The marketing officials probably were searchin for an invisible...
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The new ad goes something like this - a couple are joyriding over some mountains (where are these? certainly not in India), in a two-seater plane out of the 60s, they seem to be having fun.
Suddenly the engine dies out. And they spiral into the mountains,...
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Airtel’s tagline- EXPRESS YOURSELF is extremely well potrayed in all its ads. Their ads have truly matured to be at the level of platinum brilliance. Like all big firms, earlier Airtel ads used to focus on superstar. That was the herd mentality. Catch...
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Oh, the soulful tune of AirTel. (I had to come back to mouth-shut to write a review on this piece of art). Undoubtedly, the tune has remained same, but AIRTEL advertisements have come a long way, from being obnoxiously stupid to very expressive. The earlier...
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The Storyboard: First Frame-A girl about to be married-Scroll appears-Say Yes Music-Haunting
Second Frame- People rioting- Scroll appears-Say No
Third Frame-Couple sitting away from each other- Scroll- Say Something
This way the frame by frame,...
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Say Yes
Say No
Say Something
Say Nothing
Inspire
Conspire
Confess
Celebrate
Negotiate
Speak up
Speak out
(Hope I have got the flow right and mot missed anything. Anything missed out can be attributed to lack of coffee at 3.00 a.m., when I...
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Ad Slogan for Airtel-Express yourself.
Any person if asked what should be the punchline for a telecom services ad, would probably come up with phrases like better connectivity, better schemes etc. But campaigns like Hutch and this one by Airtel go...
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