It was normal to arrive a good 30 minutes prior to show timings at theatres (read single screens) for the thrill of entertainment was in the previews to the forthcoming movies (trailers/teasers) & large view of colored adverts that we saw on a 20” B/W at the neighbors’ living room at their discretion in silence. The lure was the attractive settings in which simple things of daily use (read FMCG) like tooth paste & the morning tea brand was marketed. On the large screen it seemed so different & that too in color….
Put together is one such sequence, where it was so tough to conclude what actually was being portrayed by the Ad Gurus; & the guessing game continued all through the 3 odd minutes of its run.
ENJOY … the scene
Hauntingly dramatic music in the background is playing with overtones of the bugle and flute interspersed & the Crimson Sun rising over the dessert from behind a thorny bush
Must Be SUNRISE COFFEE…No!
The sound of a 100 hooves follows a whirring motor & dust rises like a storm
Must Be RAJDOOT MOTORCYCLES…No!
A faint shadow over the dunes begins to get darker as a ray of light is seen
Must Be PHILIPS BULBS…No!
But the bright light is from the headlamps of a vehicle fast approaching
Must Be LUMAX LAMPS…No!
A vehicle in all grandeur arrives
Must Be MAHINDRA JEEPS…No!
Focus shifts to the right shining painted panels
Must Be AJANTA AUTO PAINTS…No!
It comes to a grinding halt and camera is at the tyre
Must Be BRIDGESTONE…No!
Door opens & a leather shoe appears
Must Be HUSH PUPPIES…No!
The polish glistens
Must Be CHERRY BLOSSOM…No!
Guy steps out in an immaculate suit
Must Be RAYMONDS…No!
He removes his shades
Must Be RAYBAN…No!
The wrist watch is shining
Must Be ROLEX…No!
Puts his hand in the jacket to get a pack of ciggies
Must Be RED & WHITE…No!
Strikes a match
Must Be CAT MATCHES…No!
In a couple of steps swings his jacket over the shoulder
Must be an ad for CHIRAGDIN SHIRTS…No!
Another set of steps leads on to marble stairs
Must Be ASHAPURA MARBLES…No!
Durban greets and opens the door
Must Be TAJ HOTELS…No!
The door is toughened glass
Must Be TRUTUF ad…No!
He enters and walks over an intricate floor piece
Must Be AHUJA DURRIES…No!
Walks past a large bouquet
Must Be FERNS & PETALS…No!
Presses the lift call button
Must Be OTIS…No!
Lift opens, out runs a boy tagging behind a colorful toy
Must be LEO TOYS…No!
The music is soft inside, he looks up
Must Be BOSE SPEAKERS…No!
Reaches the floor, walks out just turning to see the door as he walks past
Must Be ARK LAMINADES…No!
There is a smart light arrangement in the passage
Must Be KAPOOR LAMPS…No!
He knocks at Room 501
Must Be WASHING SOAP BAR 501 Ad…No!
A Lady in a flowing flowery saree opens
Must Be GARDEN VARELI…No!
As they exchange pleasantries, he feels intoxicated
Must Be CHANEL No5…No!
She turns her head and swish go the loose hair
Must Be TIARA SHAMPOO…No!
The lips are glossy
Must Be LAKME…No!
She combs her hair back
Must Be PARAG COMBS…No!
And then runs her enameled fingers thru’
Must be FEM NAIL ENAMEL…No!
He moves to the centre of the room and picks up the remote,’Click’
Must Be EVER READY…No!
The TV switches on
Must Be NIKITASHA…No!
He bites into a biscuit from the plate
Must Be MARIE…No!
He moves towards her and she turns away
Must Be WHISPERS…No!
He smiles convincingly
Must Be KAMASUTRA…No!
She disapproves and frowns
Must Be ASPIRIN…No!
He smirks his lips naughtily and tears his favorit pouch
Must Be NAVRANG PAN MASALA…No!
She runs away from him
Must Be WOMANS BOURNVITA…No!
He leaps on her like a Rhino
Must Be ASSAM OIL…No!
Her Kohl lined eyes are infuriated
Must Be MALLIKA KAAJAL…No!
He runs his index and thumb over the clean chiseled jaw line
Must Be OLD SPICE…No!
She fumbles and falls tugging the bed spread
BOMBAY DYEING…No!
He is sprawled on the floor
SPARTEK TILES…No!
She sits up and removes her slipper
MARIE CLAIRE…No!
His hand is on her shiny smooth waist
NO MARKS CREAM Ad…No!
She looks into the mirror
Is it ATUL MIRRORS…No!
He grabs her by the saree at the petticoat…
There is a star burst and black out with the same opening music score playing again..
the hauntingly dramatic bugle interspersed with the flute,
only a little louder though this time...
Check in comments section below.