This is one of the best TV ads I have come across recently. It starts with a man lulling his baby at dawn. The doorbell rings and he signals the newspaper man to remain silent. He then reads the paper with one hand and continues to rock his baby with other. The Caption reads commitment.

A middle aged executive in western formals talks in her mobile when her daughter comes up and embraces her. She then rolls in the grass and plays with her. The caption reads versatility.

A mother is struggling to open a new jam jar. Seeing her plight her son gets up from the computer and with a single turn opens the jar. Mother is amazed and smiles at her son. The caption reads dependability.

In the park, a young boy rises a bit too high on a steel maze for his comfort. A young man sees this and outstretches his arms following which the boy drops down. The caption reads trust.

The Ad ends, some values are timeless, just some of the values upon which our projects are based.

This ad is moving, short and comes with a great message. It's a gem of TV commercials this year.