In business you aim at PROFIT
To make profit, SALES have to be made
To make sales, CONSUMERS are to be created
To serve them better, they are to be SATISFIED

To satisfy them better, their NEEDS are to be translated into WANT-SATISFYING products
Want-satisfying products REPEAT sales
When sales are repeated, business PROSPERS!!
When business prospers, PROFIT too INCREASES
To enjoy the growing profit for a long time, you must INDENTITY, ANTICIPATE and SATISFY the CUSTOMERS' needs...

A sale is not a one-time transaction - it is the beginning of repeat business provided you keep the customer satisfied. And there is not other way of doing it than to be prompt in reaching out to him in his adversity and giving him oustanding customer care, customer affection and customer service!!!!!